3 Questions to Ask before Getting an SEO Service

» Posted by on Apr 19, 2019 in SEO Services | 0 comments

Contrary to what others think that getting an SEO (Search Engine Optimization) expert can lead to achieving good placements in search engines, in reality, SEOs aren’t that much of a definite lifesaver to any company. It’s still a risk to undergo for there are good and bad SEOs. The good ones will lead you to the path of making really good money per month. Meanwhile, the bad ones will cripple any ongoing efforts of search traffic. That said, it’s important to carefully select the one that would be instrumental to your company’s good placement in search engines. Below are three questions you need to ask from them.

Question 1- What will be your strategy to improve our company’s search ranking?

There will only be significant results if there’s a serious strategy. Doing random target keywords will do no good. Sure, you’ll see some results, but they’ll be sporadic; not as consistent as you’d want it to be.

Good SEOs (whether agency or freelance) follow a process. For them to come up with a strategy, they start by planning. They might not tell you where they want to get the links, but what they can share to you is a marketing optimizer audit to spot areas for wins. Then, they’ll craft keywords to utilize.

Question 2- What will be our mechanism in informing changes to our website?

Good SEOs send regular reports. How frequently do they send reports? Most SEOs send reports on a monthly basis, while others do it weekly (this also addresses quick updates). The bad apples don’t send reports. In fact, they won’t ask for any alteration in your website. It is true that the work

off-site is a big deal in SEO, but on the other side of the spectrum, the work on-site is bigger (especially at the beginning).

First order of business once you have already considered a firm to do SEO is to grant access to your company’s website. Since this carries your company’s image to the public, you definitely have to get a firm that you can rely on. To be safe, you can allow access to a portion of it. Another option to mitigating risks is by hiring an in-house web developer to do the website changes. The disadvantage of this option is that changes are most likely to be slow due to the exchanges from you to SEO and you again to a web developer.

Question 3- Who are your past clients and what are the results that you delivered?

Looking for the right SEO company involves looking who was their previous clients, checking on reviews, and reading at testimonials and case studies. In looking for previous projects, try not to expect the firm to give you their complete dossiers. But definitely, they’ll be happy to randomly pick 3. If the overall review for that firm is positive, it’s a good candidate. In addition, the firm should be comfortable in releasing information on their past projects. If they’re unable to give any to you, that’s already a red flag. Either the firm doesn’t have any experience at all in handling companies or there were moments that they didn’t deliver the goods to their clients.

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